I Love Go To Meeting

We had to do a phone-based demo of our Enterprise Team360 software for a large enterprise customer recently. In order to facilitate the demo, I decided to try Go To Meeting from Citrix. In the past I'd used for Webex for web-conferencing with mixed results. However, with Go To Meeting, I was a delighted user. The presentation flowed flawlessly and the meeting participants from three different locations were able to participate almost like they were in the same room.

But what made me a complete convert was this:



At the time of sign-up for the trial period, I'd provided my credit card information. When I looked at my account status recently, I saw that I'm not going to be billed automatically at the end of the month. In other words, I've got to explicitly ask to be billed. Most other corporations automatically bill your account at the end of the trial period. This left me with that good feeling about the corporation and will most likely make me a customer.

The lessons for companies to learn here is this:

* Don't expect the customer to take care of himself.
* Treat the customer like you'd want to be treated.
* Goodwill is more important than short term revenues.